Logo

Better Decisions with Experimentation


Lessons from the growth of Atlassian’s experimentation team

Today, Atlassian runs experiments and personalization campaigns across all their products, campaigns, and commerce. But it wasn’t always like this. Atlassian started small and at their own pace, grew across the enterprise.

Join Tom Tsao, the head of eCommerce at Atlassian, to learn how they evolved, from the origins of their program, to their process and team structure.

Attend this webinar to:

  • Learn how to build a program around digital experience optimization using Optimizely.
  • Get advanced use cases that deliver business impact.
  • Learn what metrics are important in measuring the growth of your program.

Tom Tsao
Head of eCommerce
Atlassian


Wes McCabe
               Product Marketing
               Manager
               Optimizely