Who Owns the Content Experience?
In the modern marketing department, roles tend to be largely defined. The content marketer creates and distributes content. The demand generation marketer turns that content into leads. The digital marketer amplifies that content’s reach.
But what about that last missing piece of the puzzle—the content experience?
Who Owns the Content Experience, who will help you determine who within your marketing department is invested in the content experience and who is in the best position to own it.
In this ebook, we'll walk you through: