The Complete Deduplication Survival Guide
The Complete Deduplication Survival Guide
Duplicate records can wreak havoc with your segmentation, attribution, lead routing, and lead scoring strategies. The deduplication process in applications like Salesforce and Marketo is simple in concept, but very complex in execution, especially when multiple systems are involved.
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This also includes a pre-deduplication checklist so that you can be sure to get started right.