Lead scoring looks at who is the most interested in your offer and where they are in the sales cycle.

Lead nurturing involves nudging those who might not be ready in the direction of doing so. Successful lead management means implementing both to drive sales.

The benefits to effective lead scoring include:

• Determining which leads are ready to advance through the sales cycle and which need more nurturing
• Saving time and resource by focusing on the strongest leads
• Handing only the hottest and most ready leads to sales for a better chance at success

Find out how to make lead management work for your marketing and sales teams.