Innovation is a Team Sport

Innovation today isn't a sudden break with the past, a brilliant insight that one lone outsider pushes through to save the company," he said. "Just the opposite: Innovation today is a continuous process of small and constant change, and it's built into the culture of successful companies.

It's a perspective shared broadly in corporate America. Ed Catmull, president of Pixar Animation Studios and Disney Animation Studios, describes what he calls "collective creativity" in a cover article in the September issue of Harvard Business Review.

Creativity involves a large number of people from different disciplines working together to solve a great many problems," he writes. "Creativity must be present at every level of every artistic and technical part of the organization.

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