Pick Up The Phone: Your Best Customer Is On The Line
A recent study from Forrester Consulting validates that customers who call your business are your best customers; they convert faster, spend more, and churn less, making these customers a marketers most valuable asset.
In the study, we dig into these key findings:
Phone calls are on the rise and marketers need to pay attention to this touch point
Marketers can and should optimize campaigns and content strategy for phone customers
Customers initiating a phone call convert faster, spend more, and have a higher retention rate
We may live in a digital world, but phone calls aren’t going away.