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Pick Up The Phone: Your Best Customer Is On The Line

Pick Up The Phone: Your Best Customer Is On The Line

A recent study from Forrester Consulting validates that customers who call your business are your best customers: they convert faster, spend more, and churn less.

In the study, we dig into these key findings:

  • Phone calls are on the rise and marketers need to pay attention to this channel
  • Marketers can and should optimize campaigns for phone customers
  • Customers initiating a phone call convert faster, spend more, and have a higher retention rate