Event managers and directors are your conference’s air traffic controllers. Except instead of coordinating the departure, arrival and flight patterns of many aircrafts at once, they are quarterbacking meetings between attendees and your company’s product experts, sales teams and between your executives and analysts, media, and partners.
Unfortunately, often times event directors are stuck with manual systems that make visibility into meeting progresses opaque at best. Burdening your event professionals with spreadsheets or expecting to get meetings managed via email clients would be like asking an air traffic controller to wear a blindfold, leading to the following problems:
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