Leadership Benchmark Report on Marketing Data Quality Trends

Quality marketing data enables the targeting of the prospects and customers you want with the information they want.

But how do marketing decision-makers plan to improve their data quality in the year ahead?

To find out, Informatica, in partnership with Ascend2, fielded the Marketing Data Quality Trends Survey. The results in this edition of the study, titled Leadership Benchmark Report on Marketing Data Quality Trends, represent the opinions of the 170 marketing decision-makers participating in the survey with roles ranging from marketing director to CMO.