IBM delivers real-time marketing at the right time

Selecting the right offer for each customer is a complex challenge. Customers have taken control of the dialogue and relationship with your brand as they interact with traditional, digital and emerging social and mobile channels. Keeping your customers engaged requires investing in customer-centric, interactive marketing.

This whitepaper contains:

• Best practices in real-time inbound marketing
• Real-time marketing in action
• Using real-time decisioning