Magic Quadrant for Multichannel Campaign Management

Magic Quadrant for Multichannel Campaign Management

IBM named Leader in Gartner Magic Quadrant for Multichannel Campaign Management

The multichannel campaign management (MCCM) market consists of vendors that orchestrate customer engagements and marketing content to individuals and segments across multiple channels. Channels may include websites, email, mobile, social, programmatic advertising, call centers and direct mail.

This report contains:

Vendor Strengths and Cautions
List of Vendors
Evaluation Criteria

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