Predictive analytics in customer experience: The secret to great customer relationships

Many Organizations use the reactive mode when dealing with Customer Experience, as a means of correcting past mistakes to retain custiomers. Predictive Analytics has turned this fact on its head and now enables companies to anticipate customer churn and increase customer loyalty.

This book contains:

How Predictive Analytics helps companies better target customers
Predictive Analytics allows Companies to predict future outcomes
Ability to tailor the conversation with the customer

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