Pick Up The Phone: Your Best Customer Is On The Line

A recent study from Forrester Consulting proves that your best customers are ones who initiate a phone call – they convert faster, spend more, and churn less– making these customers a marketers most valuable asset.

Marketers work to engage customers in many different channels, but still struggle to connect the gap between online activity and offline sales. By prioritizing offline channels in online media planning, marketers can make it easier for customers to initiate a phone call.

In the study, we dig into these key findings:

• Phone calls are on the rise -why marketers need to pay attention to this touch point
• How marketers can begin to optimize campaigns and content strategy for phone customers
• Customers initiating a phone call convert faster, spend more, and have a higher retention rate