Customer Journey Analytics 101
Quantify the customer journey & customer experience with tangible metrics, actionable data and real results: The essential guide for marketing & CX
In 2018, understanding your customers’ journeys as they interact with your brand across touchpoints and channels is paramount for driving optimal business results. But with so many disparate channels, tools and data sources, and limited resources, accomplishing this can be a near-impossible task (with traditional analytics methods and tools, that is.)
In this information-packed eBook, you’ll discover how leading marketing and CX teams are adopting cutting-edge journey analytics technology to get a powerful, real-time visualization of their customers’ journeys. This eBook will help you apply a new journey-based approach to measurement, optimization and customer engagement to drive optimal business outcomes. You'll learn:
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