Why agencies need consumer insights from social media

In today's business landscape, data serves as a key differentiator between agencies. Creative and strategy still matter, but they need to be backed up with data. Data plays a key role in both pitching and winning new business and proving ROI, the two most important parts of any agency campaign.

Why social media analytics?
Social media analytics provides a source of data-driven insights on any brand, product, or topic of interest to your client. By tapping into the mindset of consumers with constant real-time updates, social data has become the best source of consumer insights for agencies. Agencies can perform a deep analysis in seconds and AI can surface relevant insights as trends emerge.