The Smart Marketer’s Guide to TV Attribution - How to Measure TV Advertising More Accurately and Improve ROI

TV is one of the most powerful channels in the marketing toolbox, but unlike its digital counterparts, can be notoriously challenging to measure. You know TV advertising can help you reach a tremendous number of people – fast – but can you confidently prove the return on your investment?

The ability to attribute TV ad spend for resulting conversions empowers in-house marketers to accurately measure the performance of TV campaigns and use that measurement to optimize and scale. It calculates how well you’re hitting your business objectives, extracts more value from your current data, and perhaps most importantly, definitively proves ROI.

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