E-book - Connecting Attribution + and Media Strategy: A Meeting of the Minds

ATTRIBUTION 101 - The Nuts and Bolts of Measurement and Optimization - Although 2016 was deemed the “year of attribution,” many marketers (and their C-suites) need more visibility into attribution and how it provides value. Conceptually, it is simple: attribute credit to media when it is due. In today’s analytics-driven, multi-channel world, however, this can be very complex: marketers want to know if what they’re doing is working, as well as where, when, with whom, and how well.

Answering these questions starts with an understanding of marketing attribution. In a nutshell, attribution reveals the complexities of your customer journey and helps you optimize those insights to drive profitability.