New research suggest that companies seeking to improve on lead engagement should follow these 4 key best practices for increased response rates.

In this engaging industry report researchers visited the websites of 538 companies across nine industries and asked to be contacted, looking to find out how many would follow-up on the lead. Unfortunately, one-third of companies contacted did not respond at all, despite being solicited with a direct, specific inquiry.

With the large number of sales teams not hitting best-practice targets — and the astonishing number of companies that did not respond at all — it’s clear that inbound leads are not getting the attention deserved at many businesses. In this report, we've identified four areas critical to every sales team to be effective in their leads follow-up and ultimately see greater success. Well worth a look.