Creative Ideas for Facebook Advertisers
Why Creative Matters
Recent advancements in artificial intelligence and machine learning have allowed Facebook’s advertising platform to make important decisions such as setting bids, budgets, placements and audiences on its own. Facebook’s automated decisions drive better performance for advertisers by reducing waste and maximizing results.
Because Facebook’s algorithms can make these important decisions for advertisers, creative testing has become the unique differentiator of performance and financial success. Constant creative testing is necessary to achieve and maintain performance and financial goals.
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