Customer Journey Analytics 101
Quantify the customer journey & customer experience with tangible metrics, actionable data and real results: The essential guide for marketing & CX
In 2018, understanding your customers’ journeys as they interact with your brand across touchpoints and channels is paramount for driving optimal business results. But with traditional analytics methods and tools, this can be a near-impossible task.
In this information-packed eBook, you’ll discover how leading marketing teams are adopting cutting-edge customer journey analytics technology to integrate their entire martech stack and get powerful, real-time insights for understanding their customers’ journeys, and applying a new journey-based approach to measurement, optimization and customer engagement. You’ll learn:
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