The Video Ad Journey: Best Practices for Driving Full-Funnel Results

We’re living in an age of information overload and consumers see thousands of messages every day. What does it take to break through that clutter?

Advertisers have long understood the value of video to get their brand stories across, and that's why digital video is emerging as one of the most powerful and popular ad formats available. Nothing quite matches the combination of sight, sound, and motion for brand recall. In fact, Yahoo! Research reports that in-stream video delivers a 53% brand recall, far higher than any other ad format.

Yet too often, video advertising is used only as an awareness tactic rather than as a tool to drive meaningful business results. In this ebook, you'll learn how to use video advertising as a full-funnel tool that helps you move the needle at every stage of the buying process

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