Whitepaper

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Resonate BI-Annual State Of Consumer Report

Brand marketing has long impacted consumer buying decisions; they’ve seeped into the collective conscience and influenced popular culture. The new hyper-connected consumer has a multitude of choices that are all available instantly if desired. In this revolutionary state, a new set of drivers is impacting buying decisions and shopping behaviors. To succeed in winning and retaining the modern shopper, companies must leverage their data, both first-party and third-party, to yield insights that will drive action.

Download this report to learn :

• The various shopper personas
• Assessments of their shopping styles
• How to engage with each type of shopper