The mobile app industry has been typically plagued with a problem of a high rate of user churn. Nearly 60% of the users uninstall the app within the first month.

Tokopedia, founded in 2009 is a unicorn company and is Indonesia's largest online marketplace with a user base of over 75 million active users. Using MoEngage, Tokopedia improved first month user retention by 60%.

Read this case study to learn how to:

• Implement an integrated customer onboarding strategy to activate and engage with new acquired app users
• Get over 20% uplift in transactions by new users on the app.
• Reduce customer churn rate by 60%

"Customer journeys are increasingly becoming more dynamic and interconnected in nature. For brands, to win, they must take cognizance of this paradigm and adapt their marketing tactics. ‘Flows’, by MoEngage, helps us seamlessly integrate both marketing and ad technologies to deliver a unique customer experience while delivering an optimal messaging experience to the users."

Holy Theodore,
Senior Digital Marketing Strategist, Tokopedia