With app abandonment rates increasing, app makers not only have to worry about the user acquisition, but also user engagement.

Viu is the leading OTT Video Service provider in emerging markets such as India, Indonesia, Egypt, UAE, Malaysia, and Saudi Arabia. With over 10MN+ users on the app, Viu is the go-to source for streaming everything from popular tv series to movies. Viu was looking for a way to reach more app users with intelligent and personalized video recommendations, boost video viewership, and reduce app user churn.

Download this case study to learn how Viu:

• Increased mobile app user engagement and reduced churn
• Increased push notifications delivery rate by 12%
• Achieved a 53% uplift in video viewership.

"With MoEngage AI-powered Push Delivery Engine, we were able to increase our reach. This combined with Dynamic Content Optimization ensured optimum engagement and maximum conversions."

Sakhawat Hasan
Associate Director - Engagement, Viu