eBook: How to avoid the 5 biggest mobile video advertising obstacles

Everything about the way viewers consume video has changed - and so have the challenges to your video advertising strategy.

Video consumption is not a temporary trend – it is a way of engaging with digital content that will only continue to evolve as younger generations come online and use the Internet to inform, compare, and complete purchases.

Brand marketers that are strategic about building video advertising strategies will see results, but only if they proactively address the five emerging obstacles that can undercut their efforts:

• Audience fragmentation
• Content discovery
• Advertising experience
• Reach versus engagement
• Cross-platform management