Demand Planning Model

Drive long-term engagement and increase revenue with strategic demand generation planning.

Demand generation is critical to building better brand-to-customer relationships and booking more revenue. To generate enough demand to achieve marketing and revenue goals, you need to forecast how much marketing activity you’ll need to achieve those goals.

The Demand Planning Model can help you:

Align marketing activity with revenue objectives
Know when to launch campaigns to reach marketing-originated bookings goals
Analyze seasonality and other factors that impact revenue

Demand generation drives marketing success

Marketers performing these steps are more likely to achieve success:

Document strategy

538%

More likely

Document processes

466%

More likely

Set goals

429%

More likely

Statistics from CoSchedule State of Marketing Strategy Report 2019

Get the full Demand Planning Model

Privacy:

The Adobe family of companies would like to bring you great content like this and keep you informed with personalized communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.