Data Activation Guide: Redefining the CDP


5 Use Cases of a Redefined CDPIn the rest of this guide you’ll learn how centralised data that’s accessible and actionable by marketing, commerce, sales, and service teams can enable 5 use cases that help you:

  • Decrease cost per acquisition through targeted advertising
  • Increase conversion through personalised journeys
  • Close deals faster by empowering sales reps
  • Increase adoption with onboarding journeys
  • Increase retention by delivering proactive service




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