Planners, marketers, and hospitality professionals have become a collaborative force. Together, their combined expertise is helping to deliver more engaging, year-round experiences that are both carbon-conscious and accessible to all.

Technology is playing its part, too. Generative AI had its breakthrough year in 2023, with tools such as ChatGPT being used more widely for ideation and crafting content for emails, websites, and RFPs. We’ve also seen a greater focus on automation and tech consolidation to improve efficiencies and make work lives easier.

Of course, there are always challenges. Costs continue to rise faster than budgets, and contingency planning has become the new norm in an increasingly uncertain world.

But with more ways to reach and engage audiences, a greater focus on inclusive and sustainable event design, and the continued evolution of AI-powered solutions, there are exciting opportunities on the horizon.