Black Friday, Cyber Weekend, and the Holiday season present golden opportunities this quarter. Yet the cost-of-living crisis, supply chain issues, and high acquisition costs mean businesses face another challenging peak.
51% of shoppers see Black Friday as vital to make their cash go as far as possible during the peak. As eCommerce remains the most convenient way for shoppers to check prices in real-time, it’s expected to increase up to 7.1% YoY. But following Amazon’s latest announcement of Prime Day 2, businesses must compete even harder by adding extra value through their CX and post-purchase experiences.
Keeping the customer engagement momentum going in the lead-up to Christmas and New Year will be fundamental in building customer relationships. But you need to focus on the long-term goal: building customer loyalty through a truly personalized experience using your customer insights. To help, we’ve teamed up with our Partners VTEX, Jakala, and Fact-Finder to give you key tactics to make this Golden Quarter a success.