The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data.

Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts. And yet only 43% of marketers are completely satisfied with the quality of their data. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue.

ZoomInfo’s MarketingOS changes all that. In this ebook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect.

We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

• Easily prioritize accounts
• Craft engaging content that converts
• Retain and upsell customers