When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution.

To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You'll get a deep dive on:

• Proven methods for warming up cold calls
• Coaching points for responding to price pressure early and often
• Front-line examples of how to win the battle for customer retention