Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. Personalized prospecting is possible at scale, with the right resources in place.

At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

These 16 plays are aligned to different stages of the sales funnel. Try them in your next salesflow or use them as inspiration to formulate your own winning sales engagement strategy.

Download this eBook to learn several plays behind:

• Cold Outreach
• Reactivating aging opportunities
• Upsell and cross-sell