Businesses Are Sharpening Their Focus on Digital Experience

The landscape has changed completely. Businesses across Asia Pacific (APAC) are now embracing digital transformation and building easy, effective, and memorable customer experiences.

Every customer experience (CX) leader is looking for innovative ways to deepen customer engagement. Most businesses had started building digital customer experiences, but the pandemic helped them understand just how much work their digital experience really needed!

The Ecosystem-Sitecore State of Digital Brand Study aims to explore how businesses are improving their customers’ digital and brand experiences in key APAC markets – Australia, Hong Kong, Indonesia, Singapore, and Thailand. Ecosystem interviewed 615 organisations between February and April 2022, to better understand their business, customer, and digital priorities.

This whitepaper presents the key findings from the study and provides guidance on best practices in creating a memorable digital experience for your customers.