How To Rethink Your Content Strategy
Working with the three Rs for
sustainable growth.
The Three Rs Approach
Creating and distributing
tantalizing, shareable, and relevant content is
one of the most important things you can do as a business
In fact, according to research carried out by the Content Marketing
Institute, 63% of content marketers use their content strategy to build
loyalty with their existing clients.
You have a team dedicated to inventing new ways to delight customers.
And yet, feeding the content machine never seems to get any easier.
It’s constant box-ticking, redundant tagging, and replicating content across
channels. And no matter how much content gets spun up, images get
sourced, and brand assets created, it always feels like you’re starting from
scratch. Because somehow, your content seems to have made a home in
every conceivable place you can think of - but can’t find. Cloud platforms,
hard drives, the server… It’s probably quicker to begin again, right?
In this case, probably, yes.
In fact, most marketing and digital teams are obstructed from delivering
the kind of content that makes customers fall in love with your brand.
Legacy systems and siloed data stand in the way. Not to mention poor
content processes, routines, strategies, and capabilities.