The 6 pillars of content operations excellence strategy

The content experience is the customer experience.

And that means, to get experiences right — to make them memorable, engaging, and capable of driving business — brands must have a strong content foundation. A foundation that can drive personalization and growth.

But given the ever-increasing number of channels and touchpoints, the pressure is growing on marketers to deliver. For many brands, this has led to a content crisis. A widening gap between the number of digital experiences needed and the volume of content available to create them.

• Content planning
• Content creation
• Collaboration
• Content publishing
• Integration
• Content project management