Media players today are re-prioritising investment towards immersive B2C and B2B brand experiences in order to attract, engage, and retain customers.

Why? Because customers increasingly consider 'experience' to be as important as products and services. In fact, our research shows an incredible 79% of global consumers think this way which means there’s never been a more crucial time to really know your audience and relate to what they’re experiencing.

What’s more, 76% of consumers get frustrated when companies show them products that are not relevant to them, according to McKinsey and Company. This means the experiences customers expect are personalised ones.