The Connected Customer Experience

Get an inside look at how retailers and consumer brands can use technology and data to deliver a great customer experience.

The secret ingredient to delivering a seamless, personalised experience is a relentless focus on the customer and their needs.

Salesforce's e-book strategically covers how retailers can maintain this focus along the whole customer journey, including:

  • How to use data to deliver targeted messages to customers at the right time
  • Building a single view of the customer to deliver a consistent experience across channels
  • Using artificial intelligence and automation to boost loyalty and conversion rates
  • Building trust and authenticity with every customer service interaction
  • Transforming customers into advocates by closing feedback loops

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