State of Marketing

A Insights and trends from over 8,200 global marketers engaging customers from anywhere

See the trends facing marketing’s from-anywhere future.

5 major trends. Insights from 8,200+ marketers. All in one report. What Is on the minds of today’s leading marketers this year and beyond? Find out in Salesforce’s 7th State of Marketing report, where you will learn why:

  • 66% of marketers expect revenue growth this year and beyond.
  • 90% of marketers say 2020 upped digital engagement.
  • 75% of marketers now work and collaborate from anywhere.
  • Marketers expect a 40% increase in data sources by next year.
  • 70% of CMOs are redefining success to match company goals.

Source: 7th State of Marketing, Salesforce, 2023

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