5th State of the Connected Customer

Insights from nearly 17,000 consumers and business buyers on the new customer engagement landscape

Discover the trends shaping the future of customer engagement.

Insights from 13,000+ consumers and nearly 4,000 business buyers worldwide.

What matters most to today’s customers? Download Salesforce's State of the Connected Customer report to learn:

  • The evolution of trust and loyalty in customer-brand relationships
  • How customers balance expectations for personalisation and privacy
  • What a digital-first experience looks like across the customer lifecycle

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