Localized marketing improves business metrics for multi-location brands. This is true across local search, social, and reputation:
However, proving the ROI of localized marketing across 100s or 1000s of locations is easier said than done.
Program complexity and a lack of reporting or tracking capabilities can make ROI difficult to measure. How can you prove this investment impacts your business and make a case for more support and resources?
This guide showcases the essential elements you need to know to prove the impact of localized marketing and propel your ROI.