The Guide to Localized Marketing ROI

How to measure, calculate, and showcase the results from your localized marketing efforts.

Localized marketing is worth the investment.

Localized marketing improves business metrics for multi-location brands. This is true across local search, social, and reputation:

  • There has been a 900+% growth in mobile searches for “___ near me today/tonight” over the past few years.
  • 77% of consumers “always” or “regularly” read reviews when browsing local businesses.
  • Localized content receives 12x the engagement rate than more general or “non-localized content.”
  • Ways to scale reputation management across all your locations

However, proving the ROI of localized marketing across 100s or 1000s of locations is easier said than done.

Program complexity and a lack of reporting or tracking capabilities can make ROI difficult to measure. How can you prove this investment impacts your business and make a case for more support and resources?

This guide showcases the essential elements you need to know to prove the impact of localized marketing and propel your ROI.



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