The Guide to Localized Marketing ROI

Localized marketing is worth the investment.

Localized marketing improves business metrics for multi-location brands. This is true across local search, social, and reputation:

• There has been a 900+% growth in mobile searches for “___ near me today/tonight” over the past few years.
• 77% of consumers “always” or “regularly” read reviews when browsing local businesses.
• Localized content receives 12x the engagement rate than more general or “non-localized content.”
• Ways to scale reputation management across all your locations

However, proving the ROI of localized marketing across 100s or 1000s of locations is easier said than done.

Program complexity and a lack of reporting or tracking capabilities can make ROI difficult to measure. How can you prove this investment impacts your business and make a case for more support and resources?

This guide showcases the essential elements you need to know to prove the impact of localized marketing and propel your ROI.