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Unlocking MKTG's Great Multiplier: Getting Started with Full-Funnel B2B Ad Campaigns


Marketers spend anywhere from 5% to 20% of annual gross revenue on advertising spend, so what does it take to get the most out of that spend?

In this guide, we walk through how to use advertising for the full funnel, from awareness to customer retention.

You will learn

  • How to work smart, not hard: optimize your ads for a full funnel experience using the tools you already have and leveraging ABM in the process
  • Ways to experiment with your ads to find the right mix for your audience
  • A stage-by-stage full funnel blueprint to create ads that resonate with your audience each step of the way, including the goal, approach, and CTAs.

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