Whether you’ve been in the same industry for decades or hop industries every year
or two, chances are you’ve been inundated with a whole new slew of acronyms,
terms, and hot topics. Sometimes it feels like decoding an entirely new language.
Go-to-market teams are certainly not immune, especially with how quickly the
Spoiler? That’s why we’ve created your TL;DR pocket guide. No revenue champion
should be left without a friendly guide to turn to when things get a little too
overwhelming. We’ll take on some of the most common conversations we hear in
the market and set the record straight -— or at least give the debate a little extra
sizzle. The goal? Everyone can leave a little more aligned on what they need to be
focused on, how they can educate their full team around a common GTM language,
and of course, see the impact of all of this IRL, not just in a polished book collecting
dust on your shelf. (Yes, we threw even more acronyms in there to get the pocket
guide party started).