Guide to Brand Tracking
Brand tracking research is the consistent
monitoring of quantitative consumer data
to identify shifts in sentiment over time.
Brand tracking studies are run in evenly–spaced increments, which might be every
month, every quarter, or every year. It’s
a way for brands to grasp a continuous
measure of important consumer metrics to
their business, such as overall satisfaction,
purchase frequency, brand loyalty, and more.
Download the Guide to Brand Tracking today.
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