How six companies are turning return on experience into the next ROI.

Maybe it’s the neighbourhood corner shop where the owner knows your name, or a go-to restaurant where the waiter already knows your order. Whether we’re shopping for shoes online or standing in the checkout queue, we all have a short list of favourite brands. Places that value us. Companies that get us. Shopping experiences that make discovering and ordering feel effortless. And we ultimately place our loyalty with companies that put experience first.