Going Deep with Social Login - A New Analysis

The way we login into websites and apps is changing. Instead of timeconsuming, mandatory registrations, developers are now offering social login options. Social logins allow users to sign in with their existing credentials from social media platforms like Facebook, LinkedIn, or Twitter, or with companies like Google, Apple, or even Salesforce, instead of creating a new username and password. This streamlines user authentication, among other benefits.

Of course, there are always pros and cons. To better understand the shifting world of login options, we decided to look into a month’s worth of logins worldwide across both Okta and Auth0, fully anonymized. How popular are social logins? Which types of social logins were used the most? What can this data tell us about user behavior? Future trends?

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