The tools, techniques, and strategies marketers need to drive results
This report is based on a survey of more than 800 B2B marketers across 12 different countries in Europe. It examines digital maturity across the region, along with some of the key practices and perspectives that marketers have in the region.
Despite European countries sharing much in common, many areas differ — from language and culture, to business behaviours and law. Digital maturity is another area where differences are present.