The New Era of Engagement

How Digital Engagement Has Changed and What It Means for Your Audiences

Marketers and salespeople obsess over digital engagement, metrics and performance. But how much do they obsess over these elements and to what effect? Does digital engagement drive actual results, and are organisations getting all the information they can? Crucially, do audiences enjoy engagement on digital channels?

To find the answers to these questions and more, ON24 conducted a series of surveys. We designed these studies to better understand audience expectations for digital engagement — as well as to glean insights into how well marketing and sales are using audience engagement data in their day-to-day operations.

This report analyses the results of our surveys, highlighting how audiences, marketers and salespeople alike perceive digital engagement, personalisation and data usage.

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