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The B2B Marketer’s Guide to Prospect Engagement and conversion

Fresh Tips To Reactivate and Interest Your Buyers

We’ve all seen it: A lead or account attends a webinar, downloads a ton of resources and it looks like they’re really interested. But when it comes to attending an event or taking that first call with an SDR — they’re nowhere to be found. They ghost you.

So how can we engage these no-shows — or at least try and figure out who’s serious and who’s wasting time? To answer this question, ON24 and NetLine sat down with marketing expert Jesse Walsh, Manager of Segment Marketing at Vidyard. This report summarizes their thoughts and the input shared by the audience.
Here are a few highlights from the discussion:

  • Engagement is now harder to come by
  • Personalization is Key
  • Don’t give up! There is always a tip or trick to try

Get this report Today to uncover more!