Ready for Growth The State of Digital Maturity in B2B Marketing

Emerging industry trends like generative AI, personalization and the rise of digital-native millennial decision makers in the enterprise are causing B2B marketing and selling to change at a faster pace than ever before. In fact, Gartner predicts that by 2025, the overwhelming majority of B2B sales interactions will occur in digital channels. Meanwhile, current sales cycles are already getting increasingly complex, with Forrester finding that B2B buyers now require 58% more interactions than they did in 2019 to make a purchase decision.

So, how can companies adapt their digital marketing plans to drive results today, while building a strategy that’s resilient to whatever lies ahead? And, what are the key factors that differentiate top-performing, digitally mature sales and marketing teams to keep them ready for the future?

Download Now To Know More!