Top Tips For Effectively Expanding Your Marketing To New Markets
When a campaign performs brilliantly in one region, other regions will want to
replicate it — particularly if colleagues in international offices don’t have the
same resources. After all, now that buying decisions are online, it’s easy to think
that reaching new markets is no big deal.
In reality, international marketing is far from easy. A program that drives a ton of
business in one market can easily fall flat in another. Worse still, you may even
damage your brand or scupper existing deals.